If you’re considering Market Force for your mystery shopping mix, this review covers what you need to know. Market Force is one of the largest mystery shopping operations in North America, with coverage across the U.S., Canada, the UK, and Europe through separate regional portals. As of March 2024, Market Force operates as part of MCI, a global business process outsourcing firm.
This Market Force review covers the Level 1 / Level 2 shopper system, the Eyes On Global mobile app, the KnowledgeForce reporting platform, payment options, report deadlines, and what to weigh before adding Market Force to your active roster.
Worth noting upfront: I haven’t personally completed shops for Market Force, so the pay ranges in this review are general guidance based on industry norms rather than first-hand experience. I’ll update this profile when I have direct data to share.
Market Force Quick Facts
- Parent Company
- MCI (acquired March 2024)
- Headquarters
- U.S. with offices in Canada, UK & Europe
- Coverage
- U.S., Canada, UK, Europe (separate regional portals)
- Mobile App
- Eyes On Global (iOS & Android)
- Reporting Platform
- KnowledgeForce®
- Payment Methods
- Direct deposit (preferred); PayPal
- Payment Schedule
- Monthly (15th–20th)
- MSPA Status
- Americas member (10+ years; 2026 verified)
- BBB Rating
- A+ (renewed 2019)
Why Market Force’s Track Record Matters to You
Market Force is one of the highest-volume mystery shopping operations in the industry. Their global client base spans over 200 brands across restaurants, retail, grocery, petro-convenience, banking, telecom, automotive, and entertainment. That volume translates to consistent assignment availability for shoppers in most U.S. and Canadian markets.
The company has operated under the Market Force Information name since the mid-2000s, with continuous service to multi-unit clients. Market Force holds an A+ rating with the Better Business Bureau (renewed 2019) and has been an MSPA Americas member for more than a decade, with current 2026 membership displayed on their site.
What the MCI Connection Means for Shoppers
In March 2024, MCI acquired Market Force. MCI is a global business process outsourcing firm focused on contact center services, direct sales, and market research. The parent relationship is more of a corporate holding structure than an operational merger.
For shoppers, the day-to-day experience hasn’t visibly changed under MCI ownership. Market Force maintains its own website, shopper portal at shopper.marketforce.com, KnowledgeForce reporting platform, Eyes On Global mobile app, and operational brand. Unlike the CX Group restructuring affecting Second To None and BestMark, there’s no shared platform integration with other MCI brands. You sign up, schedule, complete, and submit shops entirely within Market Force’s own systems.
What Industries You’ll Shop With Market Force
Market Force focuses on multi-unit retail and service operations. Current industries listed on the Market Force site:
- Automotive: Dealerships and service centers
- Banking and finance: Major banks, credit unions, and financial services
- Fashion retail: Apparel and accessory brands
- Grocery and drug: Supermarkets, drugstores, specialty grocery
- Home improvement: Big-box retailers and home centers
- Movie theaters: Concession evaluation, preview counts, signage audits
- Petro-convenience: Gas stations and convenience stores
- Restaurants: Quick service, casual dining, coffee chains
- Specialty retail: Specialty chains across categories
- Telecom: Wireless carriers and retail telecom locations
Market Force also lists hospitality, travel, technology, energy, education, health and wellness, fitness, gaming, CPG, alcohol and tobacco, pharma, and government agencies among their service areas, though the volume in those categories varies.
How to Sign Up for Market Force
Market Force sign-up is free and takes about 15–20 minutes. The Market Force shopper system uses a two-level structure that’s important to understand upfront.
The Level 1 / Level 2 System
Market Force separates new shopper sign-up into two distinct stages:
- Level 1: Basic sign-up. You can browse and complete a “test shop” to see if Market Force works for you. You will not be paid for any Level 1 shops until you upgrade to Level 2.
- Level 2: Requires submitting your address and SSN (U.S.) or SIN (Canada). Once at Level 2, you become eligible for payment on completed assignments.